Yadea’s industrial design excellence recognized by IDEA
SEATTLE, September 13, 2022 /PRNewswire/ — Yadea Group, a major player in the electric scooter industry, has won three International Design Excellence Awards (IDEA), demonstrating the company’s strengths in industrial design.
Yadea is receiving more and more recognition and validation for its innovative electric two-wheeler designs. This time, the company received three nominations for its products. The DV6 electric scooter and Y80 ebike won the Bronze Awards, while the KS2 electric kick-scooter was named runner-up. The awards recognize products based on their user-friendly designs, as well as overall aesthetics and appearance, while also focusing on product and functional performance.
“We at Yadea are honored to be nominated and to receive these awards, and we would like to thank IDEA for this symbol of recognition,” said Aska Zeng, CEO of Yadea Europe. “We are also deeply indebted and grateful to Yadea’s outstanding R&D and design team for their continuous innovations while developing these excellent designs with users in mind.”
Now in its 42nd year, the iconic IDEA is one of the oldest design awards in the world and receives thousands of entries worldwide each year. The IDEA jury reviews entries based on several criteria covering design innovation, user, customer, brand and societal benefits, and appropriate aesthetics.
“At Yadea, we have always taken pride in our product design,” added Steve Mo, design director of Yadea. “During the product development process, in addition to prioritizing the function and performance of the product itself, we also strive to provide our users with the most comfortable experience, and this is reflected in our design process. “
Renowned in the industry for its sleek yet practical foldable design, the Yadea Y80 won a Bronze IDEA award at home. Featuring a minimalist one-piece cast iron body, this sleek two-wheeler looks like a typical bicycle at first glance. It is in fact equipped with a high-powered 350W 100Nm motor, providing a range that makes it ideal for commuters.
Yadea’s other Bronze IDEA award winner was the DV6 e-bike. Despite its simple, small and elegant design, the V-shaped DV6 incorporates a variety of innovative features. The product’s small size, intentionally crafted in its design, makes it perfect for those who don’t want to deal with a heavy electric scooter.
The company’s other product to receive plaudits at the IDEA Awards was the KS2, Yadea’s next-generation electric scooter. With the KS2, the company incorporated a compact and ergonomic design. Further improvements in portability and maneuverability over other models make the KS2 ideal for use as a last mile mobility solution in urban areas. Yadea is currently putting the finishing touches on the rollout of the KS2 in the North American market. Customers in the United States will be able to purchase the product on Amazon from September 12.
The company has always emphasized product design, with its product portfolio boasting strong design aesthetics and a high level of artistic flair. The IDEA awards are not the first example of industry recognition for Yadea. The company also won the IDEA award in 2019, as well as a Red Dot Design Award in 2020. Yadea also collaborates with world-renowned design studios such as Giovannoni Design, AMV Design and KISKA.
While adhering to design excellence, Yadea has continued to be dedicated to a mission of providing people with eco-friendly mobility solutions. The company remains true to this commitment and industry recognition of its products inspires Yadea to create even more outstanding innovative two-wheelers in the future.