SMOORE becomes one of the shortlisted enterprises of the Shenzhen Municipal Industrial Design Development Support Program


Shenzhen, China–(BUSINESS WIRE)–The Bureau of Industry and Information Technology of Shenzhen Municipality announced the list of the second batch of industrial design development support programs in 2022. SMOORE, as well as Shenzhen Skyworth, DJI and other technology companies have been shortlisted.

The industrial design development support program supports recognized industrial design centers or the industrial design team of companies with strong innovation capabilities, distinctive design and key skills.

Meanwhile, the Bureau of Industry and Information Technology of Shenzhen Municipality requests shortlisted parties to lead and support both advanced manufacturing and mainstream traditional industries with design capability. industrial. Ultimately, companies need to make improvements in four aspects: outward appearance, user-friendly experience, branding, and quality assurance, in order to convert improvements into deployment.

The public information of the shortlist announcement reveals that the in-house industrial design team of FEELM, SMOORE’s flagship atomization technology brand, wins recognition for its “innovative design and realization transformation closed pod electronic atomizer based on lead-free ceramic heating technology”. ”

FEELM’s industrial design team has created a number of design works that combine technological attributes, practicality and consumer concern, enabling FEELM’s electronic atomization solution to connect the consumer experience to advanced smart manufacturing.

From 2020 to 2022, FEELM industrial design team won 8 prestigious international design awards, including Red Dot Award, iF Design Award, German National Design Award and MUSE Design Award.

In 2022, 4 product designs of FEELM won the Red Dot Product Design Award, known as the “Oscar” of global industrial design at once. Among these, the vape design inspired by the ingenuity of lipstick design, whose nozzle can be twisted to prevent the mouthpiece from entering dust, receives positive feedback due to the clean and hygienic product experience it brings.

Another award-winning product design is the FEELM eco-friendly disposable e-cigarette. Its external structure is made of a recyclable and reusable aluminum sheet. It looks like an aluminum foil pouch and serves as a packaging bag itself, so to reduce the excessive consumption of packaging materials.

Meanwhile, one of FEELM’s core competencies – automation capability can ensure the mass production of innovative and design-driven products, which will then be launched to the global consumer market through the business partners. worldwide of FEELM.

As a world leader in vaping technology, the industrial design concepts presented by FEELM are not only a manifestation of social responsibility, but also a shortcut to show the brand’s innovation capabilities, R&D investment, talent building and business performance.

FEELM Industrial Design Team Leader Totom Lu said, “FEELM design is dedicated to helping customers improve user experience from the perspective of vaping technology brand, keep pushing it towards new heights I believe the future direction of closed pod design The vaping solution should be based on 3 dimensions: the product experience the emotional experience, which is to identify problems before users not notice them, and the lasting experience, to focus on the durability of the product.”

About FEELM:

As a flagship technology brand owned by SMOORE, FEELM is the world’s leading provider of closed vaping system solutions. Based on the world’s leading ceramic coil heating technology, FEELM combines authentic flavor reproduction technology with innovative electronic technology, bringing the ultimate feel and premium vaping experience.


SMOORE is a global leader in providing vaping technology solutions, including manufacturing vaping devices and vaping components for HNB products on ODM basis, with advanced R&D technology, strong manufacturing capability , a broad-spectrum product portfolio and a diverse customer base.

According to Frost & Sullivan, SMOORE is the world’s largest vaping device manufacturer by revenue, accounting for 22.8% of the total global market share, in 2021. Its global market share is greater than the sum of those listed from #2 to #5.

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