PPG’s Color of the Year 2023 Set to Influence Industrial Design

GPP (Pittsburgh, Pennsylvania) announces its 2023 color of the year, Vining Ivy, which is expected to shape the style direction of industrial and consumer products including cookware, consumer electronics and office furniture. PPG also announced a collection of three coordinating color palettes called Reflection.

PPG’s 2023 color of the year, Vining Ivy, is set to shape the style direction of industrial and consumer products. Vining Ivy reflects the continued global dominance of green around the world. This is the second year in a row that PPG has selected a shade of green for color of the year and the third in the past five years.

The Vining Ivy color set up in a kitchen on the cabinets.
Photo credit: PPG

During their annual Color Forecast Workshop, PPG color stylists arrived at Vining Ivy after a comprehensive review of key trends in industries such as automotive, electronics, architectural building applications and fashion in 10 regions of the world.

“We are seeing green across a wider range of product applications than ever before,” said Vanessa Peterson, PPG Global Color Style Manager, Industrial Coatings. “We felt compelled to acknowledge her continued influence with the 2023 selection as she has infiltrated the market in such a strong and powerful way.”

PPG’s color stylists believe the dominance of the hue reflects the continued interest in biophilic design, which is a trend that incorporates nature into everyday living and spaces.

“Green has a calming yet modern aesthetic and symbolizes prosperity, freshness and progress,” Peterson said. “It perfectly reflects our current climate.”

Compared to PPG’s 2022 Color of the Year, Olive Sprig, which is a soft desaturated green, Vining Ivy is a deeper, more saturated tone that sits between a woodsy forest green and a blue-green teal. It offers product designers a versatile and luxurious tint that lends itself to a wide range of product applications.

“For furniture, using green can be calming in the workplace and help employees feel valued,” Peterson said. “When used in consumer electronics, green makes people feel safe and helps people engage with technology. For cookware, Vining Ivy complements various food colors and complements various food colors. coordinates well with stainless steel, bringing a touch of luxury to kitchens.

PPG’s global team of color stylists also selected a palette of 45 coordinating shades for a Reflection-themed color collection, which draws inspiration from the shared – and growing – appreciation for minimalism, understated design, biophilia and comfort. The compilation is organized into three unique color stories: Serenity, Origin and Duality.

A soft palette of milky pastels, watery tones and warm neutrals, Serenity reflects the desire for calm and solitude in a chaotic world and inspires a sense of renewal and peace. By capturing the authentic beauty of nature, Origin cultivates a sense of wonder with a curated bio-palette featuring organic hues. Suitable for both traditional and contemporary styles, Duality leans into contrasts and is a means of self-expression through bold, bright shades, crisp pastels and strong neutrals.

PPG’s Industrial Coatings business has produced a short, stylized video that tells the story of Reflection through the experiences of a young woman embarking on a journey of growth and self-discovery. The video and other materials on Vining Ivy are available on the PPG Industrial Coatings 2023 Color of the Year Homepage.


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