Kanye West has announced that he is appointing veteran sneaker designer Steven Smith to head up industrial design at Donda. The appointment could signal a further rift in West’s relationship with Adidas, as Smith previously worked as an executive designer for Yeezy with Adidas.

“STEVEN SMITH WITH 37 YEARS OF EXPERIENCE IN SPORTING GOODS, FOOTWEAR, MILITARY ELECTRONICS AND APPAREL DESIGN IS APPOINTED CHIEF DONDA INDUSTRIAL DESIGN,” a statement read.

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Smith added in a statement to Complex, “I am honored to help create our shared vision for the future. Mr. West is the most inspiring creative I have ever worked with.

Smith began working with West on footwear in 2016, collaborating on the Yeezy Boost 700 and the Yeezy Powerphase. With Donda, Smith should extend his surveillance to furniture, vehicles, etc. One idea in particular referenced in a press release is the concept of a Donda foam vehicle.

The designer has worked for a number of companies throughout his career. In the 1980s and 1990s he worked with New Balance, Adidas, Reebok and Fila. From 1999 to 2009, he had a long stay at Nike.

West last slammed Adidas in a social media post last month, accusing the brand of copying his Yeezy designs.

“To Kasper, I no longer stand for this blatant copying,” West wrote at the time. “To all of sneaker culture…This is for anyone who wants to express themselves but feels like they can’t get their contract fired or be called crazy…These shoes represent the disrespect that people in power have for talent.”

[Via]