audiovisual and industrial design | AVNetwork
Behind every piece of gear, there’s a lot of thought and intention about how it looks, feels, works, and the user experience. This process is known as industrial design, and as the professional AV market matures, it has become more valuable than you might think. Industrial design can help integrators and other AV professionals focus on solutions that address needs beyond what’s high on their priority list.
First, industrial design is not just product design. Of course, a well-designed product is both functionally and aesthetically effective, but industrial design goes beyond that: it encompasses the feeling of operating that product. In the same way that people don’t buy ugly kitchen tiles, although any tile will do, an aesthetic solution contributes to a positive experience for the users of the space.
In pro AV, several questions arise during the development process that inform product functionality: how does a user experience and interact with it, and how satisfied are they with the quality of this product for him? The answers to these questions are the heart and soul of what users think of a given product, and this exercise is an invaluable part of creating and achieving a positive user experience in every professional AV application.
Joe Andrulis, Executive Vice President of Corporate Development at Biamp
“A company that cares about how a product looks can give an integrator or decision maker much more confidence in the overall brand and how the other unseen details of the product are handled.”
Perception is reality. While look, feel, and functionality shape how a customer feels about a product based on this surface-level information, it also says a lot about the manufacturer and the brand as a whole. A company that cares about how a product looks can give an integrator or decision maker much more confidence in the overall brand and how the other unseen details of the product are handled.
Attention to industrial design also demonstrates greater awareness and respect for the user. Of course, user identification is a much more complex process in the professional AV industry than in the world of consumer technology. The makers of Pro AV have invested a great deal of time, energy and expertise in understanding a product’s journey to arrive at a design that meets the needs of everyone who will interact with it: designers and consultants, integrators , programmers, AV technical managers, IT professionals and, of course, end users. A high-quality professional AV solution should be designed for each user it will encounter and subsequently deliver consistent and efficient performance and functionality.
With integrators playing perhaps one of the most critical roles in the product journey, manufacturers constantly ask themselves what they can do to make a product more integrator-friendly. Although the design of the box doesn’t change much, designers can implement internal changes that impact the speed at which it is installed, updated, or repaired in the field.
At Biamp, our design process always begins with the product journey. We understand who will use the product and how they will experience it. We offer several design concepts that we narrow down to one that reflects user pain points and the rigorous requirements that each solution must be evaluated against before installation. We spend a tremendous amount of time and energy designing buildings that we believe contribute the most to a great bottom line.
A good example of our most recent industrial design efforts are our TesiraFORTÉ X and Devio SCX digital signal processors, both of which won the 2022 Red Dot Awards in Industrial Design. The awards represent the best of the best in design, innovation and craftsmanship. The judges are made up of more than 40 designers, design professors and specialist journalists from around the world who evaluate the products on the degree of innovation, ergonomics, product periphery, functionality, durability, explicit quality, formal quality, ecological and symbolic compatibility and emotional content. Both of these devices reflect the utmost attention paid to the product journey: they are small and attractive and can be easily configured and installed anywhere, allowing them to fit into modern conference rooms or collaboration spaces. while delivering an exceptional audio experience to end users.
Industrial design is the tiebreaker and the dealbreaker. As the market matures, there are more and more products to choose from that will get the job done, but often there is one product that stands out from the crowd. This product will meet project system requirements, look and feel good, and eliminate challenges. It shows when a manufacturer has spent time, effort and money ensuring that product features and functions meet these standards. And it is these last mile factors that will create an extraordinary AV experience, from start to finish, from integrators to end users.
Red Dot Awards: Biamp’s Best of the Best in Design, Innovation, and Craftsmanship
The Red Dot Design Award (opens in a new tab) is an internationally recognized seal of excellence in product design dating back to 1955. Each year, the competition seeks outstanding achievement in product design and innovation. The awards are decided by the Red Dot Jury, an independent panel of experts made up of 48 judges from 23 countries, who rate each product for exceptional design quality. It is one of the largest and most renowned design competitions in the world, with around 20,000 submissions from 60 countries for the 2022 awards.
Earlier this year, Biamp received four prestigious Red Dot Industrial Design Awards for its TesiraFORTÉ X (opens in a new tab) and Devio SCX (opens in a new tab) digital signal processors as well as product design awards for its Desono EX speakers (opens in a new tab), NPX Network Paging Stations (opens in a new tab), Vidi 250 4K Video Conferencing Camera (opens in a new tab). In 2020, the company’s Parlé X-Series TCM-X and TTM-X Beamtracking microphones become Red Dot winners. These awards reflect Biamp’s deep and ongoing commitment to creating exceptional AV solutions that deliver extraordinary user experiences.