Apple VP of Industrial Design Evans Hankey digs deeper into Apple Watch bands
VP of Industrial Design Evans Hankey and VP of Product Marketing Stan NG dig deeper with HYPEBEAST in a new interview exploring what makes each apple watch single band.
In the interview, Hankey talks about the importance of keeping the band compatible between each generation:
From the first Apple Watch until today Series 7Group interchangeability has been the cornerstone of the product. […] Every time we’ve refined the Apple Watch design, we’ve strived to maintain backwards compatibility, which has been no small feat as the display has grown over the years.
When asked what makes an Apple Watch band different from a traditional watch band, Ng describes a higher goal:
One of the differentiators is that the innovations we bring to watch bands must support the functionality of the Apple Watch. […] This ensures that the watch is comfortable to wear – neither too snug nor too loose – while enabling features such as all-day heart rate tracking, blood oxygen readings and wrist sensing that allow you to use Apple Pay or securely unlock your iPhone. without authenticating each time.
The juiciest parts that Apple Watch aficionados will appreciate the most is a band-by-band breakdown provided by Evans:
The Clover Solo Loop is without a doubt the simplest and most ambitious watch strap we have created. For perhaps the first time in watchmaking history, we have eliminated all buckles, clasps and excess material needed for size adjustment. […]
The Braided Solo Loop shares the same fundamental architecture, but this is created by braiding 16,000 filaments of recycled polyester yarn around fine silicone threads, then laser cutting to ensure an exact length for a custom fit. […]
Also this year, we used a jacquard process to embed Nike’s classic swoosh directly into the woven band. This color combination looks especially serious and sporty. […]
And then the Leather Link is another first of its kind. The leather strap is made from soft handcrafted leather with flexible molded magnets embedded in each strap. […]
Watch the full interview at HYPEBEAST.